Radio Advertising Across Wrexham, Chester, Liverpool & North Wales

Still spending your budget on Facebook and Google?

You're not alone. Most local businesses are running social media ads alongside, or instead of, anything else. And for some brands, that works fine.

But there's a problem, most business owners quietly recognise: social media reaches people who are actively trying to scroll past you. Facebook and Instagram ads compete with family photos, football scores, and whatever the algorithm decided to serve up three seconds earlier. Google search ads only reach people already looking for what you sell. Neither builds the kind of familiarity that makes someone think of your business first.

Radio is different. When someone's driving to work in Wrexham, working behind the counter, or dropping the kids at school listening to Marcher Vibe on DAB, they're not trying to skip anything. Your ad gets heard, start to finish, by someone whose attention isn't already somewhere else.

Why local businesses choose Marcher Vibe over social media

Your ad isn't competing with the algorithm. Facebook and Instagram decide who sees your content based on factors you can't control. On Marcher Vibe, your ad runs when you've booked it to run, on breakfast, daytime, drivetime and evenings every day, consistently.

Facebook's targeting isn't what it used to be. Since Apple's 2021 privacy changes, Meta's ability to target by behaviour and interest has weakened significantly. Many businesses are paying for reach that's less accurate than it was two or three years ago. Marcher Vibe broadcasts across a defined area, Wrexham, Chester, the Wirral, Liverpool and North Wales so every pound of your budget reaches people in the communities you actually serve.

Repetition builds businesses. A radio campaign works the way word of mouth works, the more someone hears your name in a trusted context, the more likely they are to think of you when they need what you offer. Social posts disappear in a feed. A radio ad heard every morning on the way to work stays in people's heads.

You can measure it simply. Ask new customers how they heard about you. Run a promo code in your ad. Put a dedicated phone number on your campaign. Radio advertisers who run consistent campaigns consistently find the answer.

What your campaign includes

Our starter Bronze Package on Marcher Vibe gives you a minimum of 8 ads per day, seven days a week that's at least 240 spots across the month. Your ad runs across breakfast, daytime, drivetime and early evening on DAB digital radio, reaching listeners in Wrexham, Chester, Liverpool and North Wales. Silver and Gold packages add even more airtime, plus extras like sponsorship and premium scheduling. Get in touch for a tailored quote.

Everything is included in the monthly fee: we write your script, provide the voiceover, and produce your finished commercial at no extra cost. You don't need previous radio advertising experience or a creative agency. Just tell us what you want to say and who you want to reach.

Named sponsorship slots are also available for the Breakfast Show, Hourly Weather, Sports News, School of the Day and Business News, giving your brand a daily association with content listeners tune in for specifically.

Who's listening to Marcher Vibe?

Marcher Vibe broadcasts on DAB digital radio across the Wrexham, Chester and Liverpool multiplex a licensed coverage area of around 2.8 million people. Our listeners are predominantly 35 to 54 year olds across Wrexham, Chester, the Wirral and North Wales, they’re homeowners, car drivers, working adults with spending power and strong local loyalty.

They listen in the morning on the way to work. They listen in the shop, the factory, the salon, the building site, the office. They listen on smart speakers at home in the evening and at the weekend. They're not a distracted social media audience, they're habitual listeners who tune in at the same station every day.